Do Blondes really have more fun?

That’s up for you to decide. The experts at Goldwell Hair Care know that two-thirds of all salon customers want to be blonde. And who can blame them? Blonde is more than a color; it’s a state of mind.

So to help you take advantage of this ever-present demand for blonde, Goldwell Hair Care introduces the new ‘We Love Blonde’ professional salon program. “To be a blonde is a very special thing, though, ‘What is a blonde?’ and ‘Who can wear it?’ are common questions,” says Goldwell Artistic Director John Simpson. “The Goldwell blonde campaign allows anyone and everyone to find a shade of light that is right for her.”

The ‘We Love Blonde’ professional program by Goldwell Hair Care is everything your salon needs to stand out from the crowd and become the go-to blonde destination. It’s a 360 degree product innovation, stylist education, and patented Goldwell Service Cycle approach to blonde to give your business a signature edge. With so many legendary blonde icons to some of modern Hollywood’s biggest stars, the allure of blonde is timeless.


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